AI Visibility · GEO · SEO
Measure and improve your AI visibility in ChatGPT, Gemini, Perplexity and Google
Citevaro shows where your business is missing from AI answers and search, turns that into concrete optimization opportunities — and supports implementation all the way to measured impact.
Free and no obligation.
Measured across answer engines and search
AI Visibility
Across all tracked answer engines
Citation Rate
AI answers that cite you
Share of AI Voice
Compared to competitors
Search Visibility
Classic Google search
A competitor is cited in 68% of relevant AI answers — your domain in 19%.
The gap
Most companies know how they rank on Google. Few know how they show up in AI.
Search rankings are well understood. But answer engines work differently — and most organizations have no visibility into:
- Whether ChatGPT actually knows their brand
- Whether Gemini favors their competitors
- Which sources AI systems rely on
- Which topics they are simply not mentioned for
- Which changes would actually improve their visibility
What Citevaro measures
A complete picture of how you show up
Citevaro tracks the metrics that matter across both AI answer engines and traditional search — in one shared model.
- AI Visibility
- How often and how prominently your brand appears across tracked answer engines.
- Citation Rate
- The share of relevant AI answers that cite your domain as a source.
- Share of AI Voice
- Your presence relative to competitors across the same topics and prompts.
- Brand Mentions
- Where and how your brand is referenced across AI-generated answers.
- Competitor Gaps
- Topics and prompts where competitors are cited and you are not.
- Topic Coverage
- Which relevant topics your content addresses — and which it doesn't.
- Search Visibility
- Classic Google search performance, tracked alongside AI visibility.
The closed loop
Other tools show what happened. Citevaro closes the loop.
Most GEO tools end at the report. Citevaro moves from measurement through approved or automated implementation to verified impact — and back to measurement.
Typical AI visibility tools
Measure → Dashboard
You see a problem — implementation and proof of impact are left to you.
With Citevaro
Measure → … → Deploy → Verify → measure again
Every gap becomes an implemented change — and its impact is measured.
- 01
Measure
Track AI and search visibility
- 02
Analyze
Identify gaps and root causes
- 03
Optimize
Generate concrete recommendations
- 04
Approve / Autopilot
Review or automate low-risk changes
- 05
Deploy
Ship changes live
- 06
Verify
Confirm the impact
One view, not four
AI visibility and classic SEO, considered together
Citevaro combines search performance, AI answer data, your own website content and competitor signals into a single set of opportunities — instead of separate, disconnected reports.
Opportunities, not reports
Every finding comes with a next step
Instead of static reports, Citevaro surfaces specific, prioritized opportunities — each scored so you know what to act on first.
Your competitor is cited in 68% of relevant AI answers. Your domain appears in 19%.
- Opportunity score
- High
- Confidence
- High
- Risk
- Low
High-interest topic detected with insufficient coverage on your website.
- Opportunity score
- Medium
- Confidence
- Medium
- Risk
- Low
High Google impressions with below-average click-through rate.
- Opportunity score
- Medium
- Confidence
- High
- Risk
- Low
Operating modes
You choose how much control to hand over
Citevaro adapts to how much autonomy your organization is comfortable with — from pure recommendations to automated low-risk changes.
Less autonomyMore autonomy
Recommendations Only
Citevaro analyzes your visibility and delivers concrete, prioritized change recommendations. You implement them on your own timeline.
Approval Required
RecommendedCitevaro prepares changes end-to-end. Nothing goes live until you review and approve it.
Autopilot
Defined, low-risk optimizations can be implemented automatically, within limits you set.
Safe deployment
Changes go through a real deployment pipeline
This is what separates Citevaro from simple GEO trackers: recommendations don't just get suggested, they go through build, test and validation before anything reaches production.
- 1Change
- 2Build / Test
- 3Preview
- 4Validation
- 5Production
- 6Verify
If a step fails:
- 1Repair
- 2Retry
- 3Rollback
Built for different stacks
A connector architecture designed for how your site is actually built
Citevaro deploys changes through the systems teams already use. Connector support is being rolled out — not every connector is available for every account yet.
Planned / phased rollout
Who it's for
Built for teams that need to act, not just report
B2B companies
Understand how your brand and products appear in AI-driven buying research.
Mid-market organizations
Get visibility and control without needing a dedicated data science team.
Marketing & SEO teams
Extend existing search workflows with AI visibility tracking and action.
Agencies
Manage AI visibility and GEO across multiple client accounts from one place.
The basics
AI visibility, GEO and SEO — briefly explained
The key terms around visibility in answer engines — clear, without jargon.
- What is AI visibility?
- AI visibility describes how present your business is in the answers of AI systems such as ChatGPT, Gemini or Perplexity — whether your brand is named, recommended or cited as a source. It is not about a position in a list of links, but about being part of the generated answer. More on AI visibility →
- What is GEO?
- Generative Engine Optimization (GEO) is the deliberate optimization of content and entities so they are considered in the answers of generative AI systems — as a mention or a cited source. More on GEO →
- How is GEO different from SEO?
- SEO optimizes for positions in the search results list. GEO optimizes for appearing inside AI-generated answers. The two are related but follow different selection logics — Citevaro looks at them together. GEO vs. SEO in detail →
- How do you measure AI visibility?
- By asking answer engines real, topic-related questions and evaluating whether and how the brand appears. This produces metrics such as AI visibility, citation rate and Share of AI Voice — measured repeatedly to detect change. How measurement works →
FAQ
Questions about AI visibility, GEO and Citevaro
Answered briefly and factually — without marketing promises.
What is AI visibility?
AI visibility describes how present a business is in the answers of AI systems such as ChatGPT, Gemini or Perplexity — whether the brand is named, recommended or cited as a source. Unlike a classic search ranking, it is not about a position in a list of links, but about becoming part of the generated answer.
What is Generative Engine Optimization (GEO)?
GEO is the deliberate optimization of content and entities so that they are considered in the answers of generative AI systems. While SEO targets rankings in search engines, GEO focuses on making answer engines understand, correctly attribute and use your information in their responses.
What is the difference between GEO and SEO?
SEO optimizes for appearing as high as possible as a link in search engines. GEO optimizes for appearing inside the generated answers of AI systems — as a mention or cited source. The two are related, because AI systems partly draw on search results and web content, but they follow different selection logics. Citevaro looks at both together rather than separately.
How does Citevaro measure visibility in ChatGPT and other AI systems?
Citevaro asks relevant answer engines real, topic-related questions (prompts) and evaluates whether and how the brand appears in the responses — as a mention, recommendation or cited source. This produces metrics such as AI visibility, citation rate and Share of AI Voice compared to competitors.
Can you influence whether a brand is named by AI systems?
You can influence it, but not guarantee it. AI systems decide independently which information they use. Clearer content, clean entities and reliable, citable sources increase the likelihood of being recognized and named correctly. Citevaro identifies exactly these levers and measures how changes affect visibility.
What does citation tracking mean?
Citation tracking records whether and when an AI answer cites your own website or brand as a source. This reveals for which topics your content actually serves as the basis of an AI answer — and where competitors or third-party sources are cited instead.
Why are classic SEO rankings no longer enough?
More and more people get answers directly from AI systems and answer boxes without clicking a classic search result. A good Google position therefore says little about whether a brand appears in those answers at all. AI visibility adds exactly this perspective to the classic ranking.
Can Citevaro also implement optimizations?
Yes. Citevaro does not stop at the report: recommendations become concrete changes that — after approval, or on autopilot for defined low-risk cases — are deployed and then measured for their effect. This creates a closed loop instead of a one-time snapshot.
Pricing
Plans are taking shape
Final pricing has not been set yet. These tiers give a sense of direction — early access customers help shape what ships.
Starter
For teams starting to track AI visibility alongside SEO.
- AI visibility & search tracking
- Core metrics dashboard
- Recommendations only
Growth
RecommendedFor teams ready to act on opportunities continuously.
- Everything in Starter
- Competitor & topic coverage analysis
- Approval-required deployments
Autopilot
For teams ready to automate low-risk optimizations.
- Everything in Growth
- Autopilot for defined low-risk changes
- Priority connector rollout
Find out how visible your brand really is.
Start with a free analysis of your AI visibility — and see where the concrete opportunities are.